SCORE Select - Attend Low-Cost Workshops and Free Seminars for Useful, Practical Small Business Information on a Variety of Important Business Topics

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2014 Season
Our free or low cost workshops and seminars provide useful, practical small business information on a variety of topics important to your business. We have a great many workshops and the schedule is always being updated so come back to our website for details.
Topics include the following and many others:
Business planning
eCommerce and Social Media
Financing a new business
Are you ready to be an entrepreneur
Networking
Becoming an Independent Consultant
Selling Skills
Buy/Sell a business
Etc.

Click to Download Summary Schedule

Are You an Existing Business? Then Try One of the SCORE Select™ Workshops with topics that are relevant to existing businesses.


Simple Steps for Starting Your Business
Wilton Library, 137 Old Ridgefield Road, Wilton, CT
Session times - each module: 6:00 pm - 8:00 pm | check-in at 5:30 pm

To Register for this FREE Workshop Series, Click below or phone 203-831-0065
This workshop series will help you:
• Define and evaluate your business ideas
• Establish a marketing strategy
• Develop a financial plan
• Identify the best ways to fund your startup
• Turn your idea into action with tools and templates
• Get useful and helpful mentoring sessions with a SCORE counselor
• Connect with other entrepreneurs

Topics and Dates for This Cycle of Entrepreneurial Training
Wed. Aor.23    Session 1:  Entrepreneur Self-Assessment / Business Plan
Wed. Apr. 30    Session 2:  Marketing Strategy                                            
Wed. May 7     Session 3:  Marketing Implementation                             
Wed. May 14    Session 4:  Financial Planning and Reporting
Wed. May 21     Session 5:  Funding Sources / Conversations with
                                         Entrepreneurs 
Stamford Innovation Center in Collaboration with Fairfield County SCORE Present: 5 Building Blocks of Growth
Stamford Innovation Center    175 Atlantic St. Stamford, CT, 06901
5 Building Blocks of Growth:   a Five Part Series

Tues, April 15 - Workshop #1 –Assessing Your Business
Thurs, May 8 - Workshop #2 Strategic Marketing
Thurs, May 29 - Workshop #3 How to Succeed at Sales
Wed, June 11 - Workshop #4 Building a Winning Plan for Growth
Wed, June 25 Workshop #5 Improving Business Execution
6:00 – 8:00 pm                   Registration at 5:30 pm
Fee: $20 (pay at the door)
Getting Government to Work for Your Small Business
Norwalk City Hall, Community Room 125 East Avenue, Norwalk, CT 06851
Wednesday, April 23, 2014                9:00am – 12:00noon
Registration and Coffee from 8:30am
Exhibit Tables and Individual Meeting Opportunities
11:30am – 12:30noon
Learn Which Loan, Grant or Strategic Service
May Help! Participating Agencies Presenting:
• Fairfield County SCORE
• Mayor of The City of Norwalk
• Small Business Administration Loan Program
• CT Department of Economic & Community Development
• Connecticut Innovations (SBIR) Grant Programs
(SBIR grants are especially helpful for CT women-owned, minority-owned
and veteran-owned small businesses.)
• CT Procurement and Technical Assistance Program
• Department of Commerce – Export Assistance
• SBDC – Export Assistance
• Case Studies from Local Businesses
Effective Personal Leadership
Rowayton Library   33 Highland Avenue, Norwalk, CT 06853
Thursday, April 24 2014             7:30 am - 8:30 am
Develop Personal Leadership by discovering and developing your own untapped potential and self-confidence. You will then learn systematic approaches to leading and helping others toward common goals. Topics include:
• Harnessing people's untapped potential.
• Focusing on what you want, not what you think you'll get.
• Results Management vs. endless meetings.
• Aligning personal and business goals.
Becoming An Independent Consultant To: All Types and Sizes of Businesses and People
Ferguson Library – Harry Bennett Branch 115 Vine Road Stamford, CT 06905
Saturday, April 26, 2014 10:15am to 12:15pm    Registration at 10:00am
Becoming an independent consultant and information provider can be an
excellent career change for some people. But it takes marketable skills
and highly focused sales ability. In this workshop you will learn how to:
• Determine your success potential as a consultant and information
service provider
• Define and market the services you could offer
• Zero in on the right markets and best prospects
• Market your consulting and related services
• Learn the art of pricing consulting and other services
• Develop winning proposals
• Manage and keep your clients
How to Sell (Just About) Anything to (Just About) Anybody and Still Feel Good About Yourself
Rowayton Library   33 Highland Avenue, Norwalk, CT   06853
Tuesday, April 29, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
When you run your own business, success is all about selling your products, your services, and yourself. Do it effectively, and you will prosper. Do it poorly, and you will fail, sooner or later. Many entrepreneurs, business owners and self-employed professionals do not like to think of themselves as "salespeople" because of the negative image that goes with the "s" word (when you think of a "salesperson" after all, what do YOU think of?) In this fast-paced, humorous, and exciting program, Cliff Ennico will teach you a three-step process by which just about anyone can sell just about anything to just about anybody, and still feel good about yourself.   You will learn:
• The two reasons (there are only two) why anyone buys anything
• How to get a sales prospect to like (and more importantly, remember) you
• How to get the most out of networking meetings
• What should (and should not) be on your business cards and website
• What really works in an "elevator pitch"
Getting Started in Franchising
St. Lukes Episcopal Church Parish Hall 1864 Post Road Darien CT 06820
Wednesday, April 30, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
At this session you will gain a general understanding of franchising and the evaluation process from two franchise coaches with The Entrepreneur’s Source and a panel of local franchisees who will talk about their own experiences with researching and starting their business.
• General information on franchising: What is it?   Why is it successful? You will learn:
• How is a franchise different from an independent business?
• The four levels of franchise ownership.
• How to determine if you are a good candidate for franchise ownership.
• Franchise research: What steps should be taken in the evaluation process?
• Learn from the experiences of local franchise owners.
Internet Marketing for Small Business – Making Branding Work
Westport Library   20 Jesup Road, Westport, CT 06880
Tuesday, May 6, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
What is a brand? Is it your logo? The colors and type on your signs? It is all of these, but much more. Branding is one of the least understood aspects of marketing, yet it is the core value that informs every other aspect of your marketing efforts, from appearance to messaging to content.

This workshop will help de-mystify branding and show you how to create, revive or rescue your small business brand identity and use it as the core value of your internet marketing road map that will guide your website, content marketing, email marketing, social media, blog, direct marketing, networking and advertising efforts.
You will learn:
• How to identify underlying brand values in other businesses and your own.
• Examples of excellence and examples of dismal branding efforts.
• How to create brands that reinforce your marketing message.
• What is on-message and what is off-message in branding.
How to Develop a Business Plan in Six Easy Steps
Greenwich Library   101 West Putnam Avenue, Greenwich, CT 06830
Wednesday, May 7, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
A business plan is an essential road map for business success, but few small businesses ever complete a plan due to over-complicated approaches that entail too much theory, writing and detail. This workshop will give you pragmatic, straightforward tools for setting goalss, developing action plans for achieving them, measuring how you are doing on a ongoing basis and adjusting accordingly.
You will learn:
• What is a Business Plan and why should a business owner develop one?
• The format of a classical Business Plan - the critical sections and issues to be addressed.
•   Business Description and Market Analysis
• Marketing, Operations, Management and Financials
• How to research the market - your industry, customers and competitors
• How to define/refine your business niche
• How to set business objectives
• How to create a simple action plan to achieve your objectives
• How to set up monthly tools to monitor your progress against your goals
Strategic Marketing: Finding, Attracting & Retaining the Right Customers - Workshop #2 of Five
Stamford Innovation Center   175 Atlantic Street, Stamford, CT   06901
Thursday, May 8, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Fee:   $20/per person payable at the door
This workshop will examine how to make marketing more effective by finding and attracting profitable customers that are the best fit with a company's value proposition.
You will learn:
• The impact of industry structure on marketing
• Segmentation: how to segment customer base and how to define the needs of each segment
• Defining buying decisions and a company's competitive advantages
• Branding and marketing message
• Channel selection and tactics
Marketing to Mobile Devices
New Canaan Library   151 Main Street, New Canaan, CT 06840
Tuesday, May 13, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
This is a FREE   workshop
This is a highly interactive session exploring how mobile devices are changing consumer behavior. This workshop provides practical information on how to build a relationship with your customers using mobile devices. Topics:

• Intro on consumer mobile behaviors (increase reliance upon Smartphones for search, use of Yelp, Google dominance, price comparing in store, etc.)
• Platforms for mobile - WordPress and others
• Mobile myth busting - 75% of all mobile impressions are viewed within the home - consumers are engaging content across multiple devices everywhere
      
• Discussion of how to help your customers find you more easily via:
-Mapping
- Mobile search marketing
-Mobile promotion
-Email (still a powerful tool!)
         
• Social Media - how to use simple, creative social media tactics (Instagram, Twitter, etc.) to build love for your brand/business.
• We will also cover examples of big brands getting clever and how small business can compete using similar tactics!
Running your Business Using Financial Statements
Greenwich Library   101 West Putnam Avenue, Greenwich CT 06830
Wednesday, May 14, 2014
6:00pm - 8:00pm | Check-in starts at 5:30pm
This is a workshop that examines in detail how business owners can use financial statements to more effectively run the business
• Explanations of   Profit and Loss Statement, the Balance Sheet, and the Cash Flow Statement
• How the 3 financial statements work together.
• Common problems in maintaining these statements
• Financial Ratios – how they can be used to optimize business performance
• Examples of using financial statements.
Legal Issues with Partners, Employees and Contractors
Norwalk Library   1 Belden Avenue, Norwalk, CT 06850
Thursday, May 15, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
If someone is working with you in your business, he or she is either an employee, a partner, or an independent contractor. You can call them whatever you like, but legally there are no other options. Entrepreneurs frequently misunderstand the difference between these three very important relationships, and that misunderstanding can cause serious legal problems and tax consequences if the business is ever audited by the IRS or other government regulators. Dynamic speaker, lawyer and business development expert Cliff Ennico tells you, in plan English, how to distinguish between partners, employees and independent contractors, how to deal with them on a day to day basis, and how to make sure the IRS and other regulators do not "restructure" the relationship between you and your business colleagues.
You will learn:
• Who should be your business partner (and who shouldn't)
• How to avoid making someone your business partner by accident
• How to get rid of a partner you no longer want to do business with
• What to do when a business partner "goes over to the dark side"
• How to distinguish between employees and "independent contractors" - both under the IRS rules and in real life
• How to deal with student interns and other "part timers"
• What to put in your employment and consulting contracts
• What to do when you realize someone isn't legally what you thought they were
Tools to Improve your Business Execution: Lower Costs and Increase Customer Satisfaction
Fairfield Library 1080 Old Post Road, Fairfield, CT 06824
Wednesday         May 21, 2014   
7:00 p.m. to 8:30 p.m.   Check In at 6:30 p.m.
Reducing costs is several times more effective in increasing profits than increasing sales or raising prices.   Drawing from the disciplines of Lean and Six Sigma, you will learn about a number of simple cost-reduction methods which are appropriate for small businesses.
• Why cost reductions can increase profits more than raising prices or increasing sales.
• 5 Useful Concepts and Principles.
• 10 Simple Tools for reducing cost, while maintaining quality and employee morale.
How to Succeed at Sales: Tools, Techniques and Temperament - Workshop #3 of Five
Stamford Innovation Center   175 Atlantic St. Stamford, CT, 06901
Thursday, May 29, 2014
6:00 p.m. to 8:00 p.m.       Check In at 5:30 p.m.
FEE:   $20 paid at the door
This workshop will cover how to be successful in direct sales and how to manage successful sales people.
• What is my objective and role as a direct sales person?
• The Structure Sell Cycle and how to manage it to a successful conclusion
• Managing a prospect base
• Sales compensation
• Managing Sales people
Your Elevator Speech
Wilton Library   137 Old Ridgefield Road, Wilton, CT 06897
Thursday, June 5, 2014            
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Our speaker, Stan Witkow will help you to develop a concise, compelling and memorable introduction to enhance your business opportunities.
You will learn:
• The 5 elements of a successful introduction
• Be challenged to brand yourself quickly and memorably
• Be taught how to pick up on signals from the audience
• Understand the importance of establishing and maintaining connections

Fairfield County SCORE | 111 East Ave, Norwalk CT 06850
Phone: 203 831 0065 | score.fairfieldcounty@gmail.com